Fonts alone can definitely effect messages being put across either via posters, signs advertisements etc. Also how the information presented is processed and interpreted by us.
Most health and safety signs along with fire sighs are in BOLD block fonts making them clear and easy to read. This is simply to emphasize the message they are putting across and making sure everyone understands their importance hence the BOLDNESS of the text.
Also some signs or poster fonts are adapted to their audience they are intended for. For example, a poster aimed at children will consist of a childlike font, fun and creative.
The wrong font can especially in regards to health and safety can be life
changing. If a fire exit sign was displayed in a fun, childlike font it may be
taken seriously by its audience and in the case of emergency can be very
dangerous. Something as simple as a font should always be carefully considered when you are composing your work.
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